https://boringagency.com.au/articles-case-studies daily 0.75 2025-02-27 https://boringagency.com.au/articles-case-studies/mipac-linkedin-ads-mining-software monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625229185-5VOCZ9IF3NU3KE86LE98/mipac+ad+4.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625228736-50AXFB4KHFXJ3LJ5U062/mipac+ad+3.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625230565-IQ3O6TIL7DDAGFPI7ZKY/mipac+ad+2.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625231205-0548MKCQXA7W3HBT7BW6/mipad+ad+1.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625357244-W2L6J4Q479MYNVKN1WA9/mipac+ad+5.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740625356807-7KW2FWQW8Z8985OQQ2Z1/Mipac+ad+6.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740623639972-RHIZLK7WP4JKN4C8F6UT/mipac+video+screenshot.png Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740623638420-0ZF3M75SFHH24M0PWAJE/mipac+case+study+image.png Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740623945499-AMVWSXXNX33RZ2WJ5BVF/mipac+article+screenshot.png Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/0776207a-5127-47de-97ef-149dafd7b092/mipac+case+study+hero+image.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/a37d150d-daa7-4cd8-b72b-bf6ba9bd7b04/mipac+case+study+ad+screenie.png Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - Make Mipac’s client the hero of the story Focus on challenges that prospective customers immediately recognise and identify with Demonstrate real outcomes with specific metrics Include direct quotes that sound like actual humans (not a faceless corporation) Maintain technical accuracy while keeping it easy to read and not full of jargon https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/0776207a-5127-47de-97ef-149dafd7b092/mipac+case+study+hero+image.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - We work with clients who want to improve their marketing and grow their business for the long haul. Get in touch for a chat >> to see if we’re a good fit. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740626490478-SOWB9QI0ZPT8OO8N853K/unsplash-image-Hg3BHX6U5jg.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/40abfed3-0f56-4145-91b3-e9ffa9da5225/skeptical+quote+globe+case+study.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - Mining buyers are smart, skeptical, and cautious, so they are quick to dismiss self-promotional case studies and product-focused content. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/8f66f059-cb57-4f4b-ac84-cd4de386be18/mipac+case+study+vertical+ops+manager.jpg Articles & case studies - Mipac Case Study: Using LinkedIn Ads to Drive Mining Software Enquiries - To grow their software sales, they needed to spark genuine interest from the right people: Operations Managers and Metallurgists in mineral processing plants. When they looked for outside help and interviewed other B2B marketing agencies, what they found wasn't promising. "They were all pretty much stock standard. They had a kind of best practices generalist approach," recalls Tracey. These agencies lacked the specialised knowledge needed to market complex software to the mining industry. https://boringagency.com.au/articles-case-studies/globe-linkedin-case-study monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/e7cc5265-e4d7-4cc5-85c5-7f5673890361/globecasestudyexhibit.png Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy To top it off, their marketing efforts weren't giving the sales team much support. Company LinkedIn posts weren't catching the eye of mining executives, and their content wasn't being seen by the people that mattered—hiring managers and HR decision makers. As a result, they couldn't see any marketing impact on lead generation and revenue growth. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/beb2bd18-cd63-4da4-b3cf-cd19e5861eec/globecasestudylititles.png Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy Targeted job titles engaging with Globe’s ads https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/9e24929d-fb05-4a81-8ab1-5ea0cc96a365/globe+case+study+hero+image.jpg Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740554164943-KV6BI9K6HMF1T36T02QX/globe+horiz+companies+casestudy.png Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740554582492-BFCBT13IY6NGQ5765JLC/unsplash-image-yoPOtxc0s6c.jpg Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy - We ran hands-on workshops with senior team members, then reviewed all of their current messaging. Before creating a single piece of content or running any ads, we made sure a solid foundation was in place. We gave them a clear roadmap that laid out exactly how we would execute this new strategy. Then, we helped them craft messages that spoke directly to the pain points faced by their mining customers: finding highly skilled workers in remote locations, competing with bigger companies for scarce talent, and rapidly hiring huge teams for new projects. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/67bc1c9f-00a1-416c-b68d-e7283090f2d0/GLobecaseexamplecontent.png Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy IMAGE SHOWING 3-4 ARTICLE CASE STUDY SCREENSHOTS https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/1740457536370-W9QU5Q2ZEQKYA48Z4XY2/globe+case+study+hero+image.jpg Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy - We work with clients who want to improve their marketing and grow their business for the long haul. Get in touch for a chat >> to see if we’re a good fit. https://images.squarespace-cdn.com/content/v1/671df9a7ee1d876f3ac8615f/817e94ea-dac2-4e8c-933c-15f66b86e705/globecasestudyobjectives.png Articles & case studies - Mining Recruitment Firm Drives Revenue Growth with LinkedIn Marketing Strategy - When they asked us to help, their objectives were clear: 1. Get their brand in front of the right people to build trust and recognition so prospects were warmed up when the sales team reached out 2. 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