Step 1: Road map & strategic plan

A clear path to revenue goals with measurable milestones

We start by understanding how many deals you need to hit your revenue targets. Then, we build a LinkedIn Ads strategy that ensures you consistently generate the right sales conversations—not just leads.

We also make sure we fully understand your business and your customers: the challenges they face and how your solutions help them. This insight allows us to craft a clear, actionable roadmap that focuses your efforts on the right opportunities, ensuring your marketing is always aligned with your revenue goals.

Step 2: Content creation

Build credibility with target mining companies

We create strategic content that positions your company as the trusted choice for mining companies. This content speaks directly to your customers' problems and demonstrates how your business solves them. Whether it's case studies, how-to articles, or thought leadership posts, every piece of content is designed to drive meaningful sales conversations and support your growth goals.

The right type of content is crucial for LinkedIn Ads success. It makes your ads resonate with decision-makers and builds trust before your sales team even makes contact.

Step 3: LinkedIn campaigns

Build a predictable pipeline of qualified opportunities

We build and manage LinkedIn Ads campaigns that target the decision-makers you need to reach. We create ad campaigns designed to generate high-value opportunities and qualified leads that directly feed your sales pipeline.

You get monthly reporting focused on pipeline impact and ROI—not empty social marketing metrics. This will give you new confidence in your sales forecasts and revenue projections.

How much does it cost?

We work with clients who are focused on long-term business growth and want to do things the right way. LinkedIn ads is not a short term play. Results build over time as you consistently reach the same people and build mental availability and awareness.

Clients invest between $50k and $200k per year in marketing with us, which covers everything from strategy and content creation to managing your LinkedIn Ads.

On top of that, you'll also need to budget for things like ad spend, which will depend on your campaign goals and target audience. We’ll guide you in setting the right budget to make sure you get the best results and help align your strategic plan with your goals and budget expectations.

Our approach to marketing

Many METS businesses struggle to see real results from their marketing efforts. We've seen this many times:

• Conference investments that don't translate to leads

• Sales targets that slip despite best efforts

• Marketing that feels like an expense rather than a revenue driver

• Failed attempts at LinkedIn marketing

• Frustration with agencies that don't understand the mining industry
  

That's why we focus exclusively on the mining sector and build marketing programs that are directly tied to revenue goals. 

We’ve built our approach based on real results and a deep understanding of what works. It’s not about gimmicks or chasing trends—it’s about focusing on your customers and the content that speaks to their needs. We take the time to understand your business and your customers’ challenges, then create content that builds trust and starts meaningful conversations.

The goal is simple: deliver the right message to the right people, at the right mine sites, and create more sales conversations with them.

You can see exactly what our approach looks like and the results to expect in these case studies.

Ready to grow your business?

If you're looking for a marketing partner who understands the mining industry and focuses on revenue creation rather than clicks and engagement, let’s have a chat about it.